Cannabis: New Conversations for a Changing Landscape
August 16 @ 11:00 am - 1:00 pm
During this virtual training we call for preventionists to shift their approach in response to the changing cannabis policy and industry landscape. Cannabis marketing trends have moved far beyond selling a “high” to promoting a lifestyle. In this session, we’ll highlight prevention strategies applicable to a variety of state regulatory frameworks and build confidence and skills for more effective conversations about cannabis.
- Describe the current cannabis landscape and industry marketing trends
- Identify prevention strategies for a variety of cannabis regulatory frameworks
- Craft messages that resonate with a range of audiences
- Curate content from available tools and resources for the prevention field