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Trauma-Informed Health Communications 101: Targeting Low Income Communities of Color
December 9, 2020 @ 11:00 am - 12:00 pm
This session is designed to improve prevention professionals’ cultural competency and ability to communicate with low-income communities of color (particularly urban, African-American communities), to provide them with behavioral health information in a way that is effective and culturally-relevant. The webinar addresses why traditional forms of health communications may not be cost-effective or culturally-sensitive, and also how they may be insulting to low-income audiences and counter-productive to a prevention program’s goals.
- Increase their awareness and understanding of the worldview and specific cultural and communication dynamics of African-American communities.
- Identify key differences between oral-based and literate-based cultures.
- Gain information and context that enhances empathy for clients who reflect different backgrounds, experiences and worldviews from outreach and other staff at the agencies and programs designed to serve them.
- Learn the steps required to develop trauma-informed, culturally relevant messaging and materials, including how to develop messages that include references to stress & trauma, resilience and healing/recovery, so that they resonate with audiences who live in at-risk environments.