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Trauma-Informed Health Communications 101: Targeting Low Income Communities of Color

December 9, 2020 @ 11:00 am - 12:00 pm

This session is designed to improve prevention professionals’ cultural competency and ability to communicate with low-income communities of color (particularly urban, African-American communities), to provide them with behavioral health information in a way that is effective and culturally-relevant. The webinar addresses why traditional forms of health communications may not be cost-effective or culturally-sensitive, and also how they may be insulting to low-income audiences and counter-productive to a prevention program’s goals.

Learning Objectives:

  1. Increase their awareness and understanding of the worldview and specific cultural and communication dynamics of African-American communities.
  2. Identify key differences between oral-based and literate-based cultures.
  3. Gain information and context that enhances empathy for clients who reflect different backgrounds, experiences and worldviews from outreach and other staff at the agencies and programs designed to serve them.
  4. Learn the steps required to develop trauma-informed, culturally relevant messaging and materials, including how to develop messages that include references to stress & trauma, resilience and healing/recovery, so that they resonate with audiences who live in at-risk environments.




Prevention Technology Transfer Center Network